Six Ways White Label Services Add Value to A PPC Ad Campaign

Calling freelancers, small digital marketing agencies and traditional advertising agencies! You may already know that you can expand your basket of services and open new revenue streams by offering PPC services but do you know the value of partnering a white label PPC solutions provider?

Read on to learn more:

#1 Develop Strategic Campaigns
Many small digital marketing agencies collaborate with trusted white label PPCservices providers when they don’t want to incur overheads maintaining a PPC team.  Apart from this benefit, white label solutions providers usually have a dedicated team of trained and qualified professionals who know how to develop strategic campaigns based on client’s goals, consumer behavior and analysis of competitors’ ad campaigns.

#2 Access Keywords Expertise
When you outsource PPC management, you can access skills of professionals who understand the value of using negative keywords and enough long tail and high converting phrases. These professionals also understand the drawbacks of broad keyword matching and can ensure the right keyword match types to create better performing campaigns.

#3 Well-Structured Ad Groups
In inexperienced hands, a PPC campaign might not have enough ad groups or have ad groups with confusing keyword themes which prevents ads from being shown. When you outsource to a white label PPC solutions provider, you can deliver campaigns with well-structured and themed ad groups containing relevant keywords and also have product groups segmented at the granular level. These measures help in bid management and best use of limited ad spend.

#4 Professional A/B Testing
An in-house team might struggle with A/B testing which is a complex, time-consuming but important part of a PPC campaign. For experienced white label PPC professionals, it’s an intrinsic part of what they do and what’s more the agency will be able to provide you with a copy of test results so you can have confidence that the perfect ad is being run every time.

#5 Perfect Campaign Settings
If you are using Google AdWords to run a PPC ad campaign, choosing the right campaign settings is vital to enhancing ROI from an ad campaign. With their in-depth knowledge of how the Google AdWords platform functions, white label PPC services experts can help you select the perfect settings for your campaigns and set up advanced touch points to give campaigns an edge over others.

#6 Optimization and Reporting
No PPC ad campaign is set in stone, nor does it run itself. Google AdWords is a dynamic ecosystem so even after the initial set-up, you will have to closely monitor to look for loopholes and avenues for improvement. From which keywords are delivering best ROI to which ads are costing most, certified PPC professionals use a vast array of data analysis tools to gain insights into KPIs. They also provide information rich reports which can be delivered directly to your clients under your brand.

For more information on white label services for PPC campaigns, contact our team of passionate, talented experts!